Animated teaser produced for award winning Electric Picnic music and arts festival.

This boutique music and arts festival is held annually in Co. Laois Ireland. It has a longstanding reputation as a visually captivating festival where the experience is as much a selling point as the line–up. The brief therefore focused more on this experience from the festival goers point of view. Given the artistic leanings and environmentally-friendly focus, a cut and paste, low-fi approach was adopted with some nods to the pioneers of this style along the way.

Client: Live Nation, Electric Picnic